Hungry Girl

Hungry Girl is the brainchild of New York Times bestselling author Lisa Lillien. She is the founder of hungry-girl.com, a free daily email service with a combined following of over 3 million email subscribers and social media followers. Within this brand I created a large variety of collateral -- newsletters, landing pages, social media graphics, banners, and printed materials. Having been personally inspired by Lisa Frank, Hungry Girl was a departure from my previous design work. I had the opportunity to let my inner 16-year-old girl to go wild with color and fun illustrations! I worked on giving the brand a more modern identity while still maintaining the integrity of the Hungry Girl brand. 

SELECTED PROJECTS

  • Art directed shoots for clients such as Metamucil, Green Giant, Home Chef, and Enlightened ice cream.

  • Contributed in meetings to conceptualize daily newsletter campaign themes

  • Designed daily newsletter for web and mobile

  • Designed the book cover art for the New York Times bestselling book, Hungry Girl Clean & Hungry

  • Oversaw daily newsletter recipe photoshoots

  • Designed and sent daily email campaigns via Puresend

  • Worked with developers to create a mobile-friendly site for greater accessibility and to maximize SEO.

  • CMS-based web content updates

hg-iphone-mockup.png
hg-web-mockup.png
hg-subscribe-ad-purple.jpg
hg-cruise-ad.jpg
hg-clean-hungry-cover.jpg
hg-clean-hungry-recipe-guide.jpg
hg-clean-hungry-title-pages-6-7-8.jpg
hg-clean-hungry-title-pages-3.jpg