Skull Cashmere is a high-end knitwear brand sold to retailers such as Shopbop, Nordstrom, and Saks Fifth Avenue. I had the exciting opportunity to be involved from the inception of the brand, and had the rewarding opportunity to concept, execute, and grow Skull Cashmere's online presence. Working side-by-side with the CEO and Creative Director, we aimed to make the brand look upscale, and contemporary with an edge.
Logo design, hangtag design, tote bag design, general branding
Social media marketing and design
Email marketing and design
Large following blogger outreach
Blogger outreach // That Madonna Girl
Blogger outreach // Cupcakes & Cashmere