Hungry Girl

Hungry Girl is the brainchild of New York Times bestselling author Lisa Lillien. She is the founder of hungry-girl.com, a free daily email service with a combined following of over 3 million email subscribers and social media followers. As Art Director, I created a large variety of collateral -- newsletters, landing pages, social media graphics, banners, and printed materials. Having been personally inspired by Lisa Frank, Hungry Girl was a departure from my previous design work. I had the opportunity to let my inner 16-year-old girl to go wild with color and fun illustrations! I worked on giving the brand a more modern identity while still maintaining the integrity of the Hungry Girl brand. 

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SELECTED PROJECTS

• Art directed shoots for clients such as Metamucil, Green Giant, Home Chef, and Enlightened ice cream.

• Contributed in meetings to conceptualize daily newsletter campaign themes

• Designed daily newsletter for web and mobile

• Designed the book cover art for the New York Times bestselling book, Hungry Girl Clean & Hungry

• Styled daily newsletter recipe photoshoots

• Designed and sent daily email campaigns via Puresend

• Worked with developers to create a mobile-friendly site for greater accessibility and to maximize SEO.

• CMS-based web content updates